Aeron Rook, AAR Strategies
- Feb 5
- 1 min read
MBF Member Profile
Aeron Rook,
Founder and Director
Aeron Rook has over 18 years of experience in small business across retail, fitness, and trades.
She helps business owners cut through the complexity by breaking down processes into simple, practical steps—making it easier to run and grow with confidence.
Aeron Rook understands the realities of running and sustaining a business from every angle. Having worked in both retail and the fitness industry, and growing up in a family that owned retail and construction businesses,
Aeron has lived the challenges and rewards that come with being a business owner.
Her perspective is also shaped by supporting her husband’s sole trader trade business, where she has seen firsthand the pressures of cash flow management and the weight of day-to-day operations. These experiences have fueled her passion for helping small business owners simplify complexity.
Aeron specialises in breaking down business processes into manageable, bite-sized pieces—giving owners the clarity and confidence to focus on what they do best. Her approachable yet professional style makes her a trusted partner for those who want to feel at ease while running and growing their business.
Contact details
m/ 0405 127 384
fb/ AARStrategies
Insta/ aarstrategies
