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How to use videos to find new customers and sell to them

MBF continues to support small businesses during COVID-19

Micro Business Forum (MBF) continues to support small business owners during COVID-19. MBF is actively providing opportunities for them to network with one another via online Coffee Connect and providing education through webinars like this one.

Last Wednesday, 20 May 2020, Veronica Lind (myself) from Vermilion Pinstripes - Sales Marketing Communications, Stuart Lyall from Stuart Lyall Photography, and Lee from My Blue Tea shared "Everything you need to know on about building great brand and product videos and using these videos to find new customers and sell to them".

Check out the recording on YouTube.

The importance of videos

We all know that images and videos are critical elements of content marketing and visual communications as the human brain can process visuals up to 60,000 times faster than text. Tweets with images, for example, receive up to 5x times the engagement of those without. Articles with visuals receive 94 percent more views.

I shared further stats from a recent HubSpot research.

  • 54% of people say they prefer videos to any other type of content, firstly because it is more entertaining.

  • Videos on a landing page have conversion rates by over 80%

  • When you send an email with the subject line “video” the open rates of those emails increase by 19%.

  • The survey goes on to say that 90% of customers' videos help them make buying decisions.

  • Facebook analytics cited that 93% of businesses reported getting a new customer on social media because of videos.

Don't fall behind

Seriously, videos are not new. They have existed for many many years. The big change in video is how important video has become on every platform and channel, especially in social media. Why social? Research has shown that most people who watch videos watch it on their social channels. So if you are not creating videos, you’ll be falling behind.

Juicy topics covered during this webinar

The speakers shared insights, their expertise, and the secrets of their trade.

  • Why videos?

  • How do we start a video project?

  • Pro tips on how to shoot a video

  • Popular software you can use to create videos

  • Pro tips on how to share your video

  • Pro tips on how to use videos to sell your products (watch the recording so you don't miss these juicy tips)

There are 13 types of videos