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MBF Meeting 4 October 2019

The Power of Video Marketing

Our guest speaker for the MBF Meeting 4 October 2019 was Daniel O'Brien of Chicken Caravan who shared how video marketing built massive trust and sales for his business.


According to research and according to Daniel, VIDEO MARKETING IS IMPORTANT


A report from HubSpot Research says that more than 50% of consumers want to see videos from brands … more than any other type of content.


Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.


The concept of videos is not new and now we know it is important. Yet we are not doing it enough!


Daniel says that video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone. So there's no excuse. Just shoot. Practice makes perfect. It's ok to make some bloopers.