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MBF Meeting 4 October 2019

The Power of Video Marketing

Our guest speaker for the MBF Meeting 4 October 2019 was Daniel O'Brien of Chicken Caravan who shared how video marketing built massive trust and sales for his business.


According to research and according to Daniel, VIDEO MARKETING IS IMPORTANT


A report from HubSpot Research says that more than 50% of consumers want to see videos from brands … more than any other type of content.


Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.


The concept of videos is not new and now we know it is important. Yet we are not doing it enough!


Daniel says that video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone. So there's no excuse. Just shoot. Practice makes perfect. It's ok to make some bloopers.


So let's start doing some videos, share it on your social channels, websites, anywhere that make sense to drive your band message and promote your products or services. Tag us @microbusinessforum when you're sharing so we know how you go and promote your videos further.


We want to thank Stuart Lyall Photography for creating MBF's brand video.

Watch it here and share it socially. Invite your business friends to join MBF.



Improve your Business Networking Skills

The meeting ended with an interactive where different groups discuss ways to improve their business networking skills. Some of the discussions include topics like -

  • How best to introduce your company

  • How to add value to other businesses

  • How to build trust and relationships

  • Networking at a large event


See below video where Melanie Hay shared the discussion from her group.


Don't miss the next MBF Meeting.