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MBF President's Update February 2024

As we embark on a new year filled with promise and potential, I am excited to share some insights into the evolving landscape of business trends for 2024.

I urge you to attend our 21st February event where you will be setting personal, professional and business goals to ensure your continued success. The world around us is changing rapidly, and it is essential for us to stay ahead of the curve to ensure our businesses continue to thrive.

New Business Trends for 2024

The year 2024 is shaping up to be a period of transformative change for businesses across various industries. In our commitment to providing valuable resources and fostering a community of forward-thinkers, we have identified key trends that can significantly impact your ventures.

Sustainability and Social Responsibility: Consumers are increasingly prioritising sustainability and social responsibility. Companies that align with ethical practices and contribute to positive societal and environmental impacts are gaining a competitive edge.

Customers want to identify with businesses that share their sustainability values and commitments. Regardless of the size of your business, you do make an impact, and your customers will appreciate that and want to engage with you.

Digital Transformation and Readiness: The acceleration of digital transformation continues to redefine how businesses operate. Embrace cutting-edge technologies to enhance efficiency, streamline processes, and stay competitive in the digital age. Get to know AI and being knowledgeable about it allows you to capitalise on the benefits it brings, while being aware of risks and legal protection.

This also involves responsible housekeeping in the form of cybersecurity and having the relevant security measures in place to be protected. It is wise to have a crisis plan in place to keep a cool head to take the right action should situations arise.

Remote and Hybrid Work Models: The traditional workplace is undergoing a paradigm shift. Stay attuned to the evolving landscape of remote and hybrid work models, fostering collaboration and productivity in this new era of work.

Innovation in Customer Experience: Elevate your customer experience strategies by integrating personalised services, leveraging data analytics, and embracing emerging technologies to create meaningful connections with your clientele.

It's about finding the happy medium where you blend the technological and the human aspects. Be authentic and create content that is fresh, real and honest. Customers are eager to engage with the real humans behind the brand.

Membership Renewal and Event Attendance

In light of these trends, it is crucial for our members to stay connected, informed, and engaged. Your membership with Micro Business Forum provides access to a wealth of resources, friendly networking opportunities, and events designed to help you navigate these changes successfully. With your MBF membership, you have support all-year round from people who understand your professional journey. For many businesses, having this reliable consistency has been key to sustaining them through challenging periods, ensuring accountability, and inspiring them to thrive.

I would like to take this opportunity to remind you to renew your membership for the upcoming year. Your continued support is vital to our collective success, and we are committed to providing you with even more value in the months ahead.

Glenda has been sending out emails to remind you to renew your memberships. You will be taken to Stripe for a $70 membership fee payment.

Additionally, mark your calendars for our upcoming events, where industry leaders and experts will share their insights, and you will have the chance to network with like-minded professionals. Your active participation ensures a vibrant and dynamic community, fostering collaboration and shared success.

This year, Charles Sturt University is sponsoring the venue for our events and Brilliant-Online continues to be our media partner. Together, we are building a constantly growing community.

Coffee Connect

Micro Business Forum Coffee Connect 8 Feb 2024 | Micro Business Forum

It was so good to meet up today at our February Coffee Connect. We had lots of interesting conversations and sharing of experiences and discoveries. Having a regular meet-up is a great way to connect and seek support. Our next Coffee Connect is on 14 March at Sea Salt Cafe. Mark your calendars and come get to know other small business owners.

Veronica Lind


Micro Business Forum


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